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MY SCIENTIFIC PUBLICATIONS ON BRANDED CONTENT
SERVICES
PUBLICATIONS 2024
"Branded content: new forms of brand communication."
ABOUT
NEXT BOOK IN 2022
2022
JANUARY
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Chapter: "Mediterráneamente. Quantitative effectiveness
quantitative effectiveness of Estrella Damm's advertising films".
Publisher: Revista Mediterránea de Comunicación. (V13N1)
JULY
2022
"Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape."
Chapter: Exploratory study of meausement systems for the evaluation of the effectiveness of branded content.
Editorial IGI-Global.
SPEECH
Masterclass para los alumnos del Máster Universitario en Comunicación Transmedia y Máster Universitario en Gestión de Marca de UNIR.
"Branded content y estrategia de marca: tendencias y retos para 2024"
Ponencia para UAL, University of Arts of London sobre prácticas creativas en la práctica del Branded Entertainment.
"Branded Entertainment Creative Practices"
This November was held the IX Edition of the International Congress of Research in Communication and Digital Information (CICID). We share the paper on a new type of brandedcontent: utility brandedcontent.
"The Value of Utility Branded Content"
"Results Doctoral Thesis on Branded Content"
2020
RESEARCH
Interview with several experts on the common points that a Branded Entertainment script should have and the place of the brand in the plot.
GALLERY
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